About Course
Preparation is key: attending a trade show unprepared is worse than not attending at all. Every team member at your booth represents your company, so ensure they are fully equipped and ready.
Trade show visitors often have a list of booths they plan to visit before even entering the event. Make sure your company is on that list.
Our Trade Show Staff Training course will provide your team with the essential tools and techniques needed for success. A well-executed trade show can significantly benefit your company, with trade show leads often costing half as much to convert compared to other methods. Equip your staff, prepare thoroughly, and make the most of your trade show opportunity!
Course Content
Module One: Getting Started
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Draft Lesson
Module Two: Pre-Show Preparation
Module Three: Booth Characteristics and Setup
Module Four: Booth Characteristics and Setup (II)
Module Five: During the Show (I)
Module Six: During the Show (II)
Module Seven: Qualifying Visitors
Module Eight: Engaging the Right People
Module Nine: The Rules of Engagement (I)
Module Ten: The Rules of Engagement (II)
Module Eleven: After the Show
Module Twelve: Wrapping Up
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