Marketing Basics

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About Course

This course offers a foundational introduction to marketing and highlights its crucial benefits. Without effective marketing, your business may struggle to grow, and without growth, success remains elusive.
Marketing Basics will equip you with essential knowledge and tools to develop and expand your business. As marketing strategies have evolved significantly, gaining a fresh perspective will provide valuable insights to inform your marketing decisions.
Regardless of your product or service, a solid grasp of marketing principles will enhance your business’s potential and success.

Course Content

Module One: Getting Started

  • Draft Lesson

Module Two: What is Marketing?

Module Three: Common Marketing Types (I)

Module Four: Common Marketing Types (II)

Module Five: The Marketing Mix

Module Six: Communicating the Right Way

Module Seven: Customer Communications

Module Eight: Marketing Goals

Module Nine: The Marketing Funnel

Module Ten: Marketing Mistakes (I)

Module Eleven: Marketing Mistakes (II)

Module Twelve: Wrapping Up

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